For this activity, you will create a Rhetorical Analysis of an advertisement of your choice.
Directions
- Review the grading rubric as listed on this page.
- Select an advertisement of your choice.
- Review the strategies listed on the What Is Rhetorical Analysis? and Developing a Rhetorical Analysis pages as well as Backpacks vs Briefcases.
- Create a Rhetorical Analysis of 750 Words of the advertisement of your choice in a new Google Doc.
- Cite the author and advertising source
- Use the techniques, strategies, and language in Backpacks vs Briefcases
- Be sure to cite all sources.
- Copy and paste your Rhetorical Analysis with an Ad in a new post on your WordPress blog.
- Submit the URL of your WordPress blog post to your instructor.
Grading
Points: 100
Submitting: a website URL
| Rhetorical Analysis with an Ad KEEP | |||||||
| Criteria | Ratings | Points | |||||
| Identifies author and work | Identifies 5 pts |
Does not identify 0 pts |
5 pts | ||||
| Identifies rhetorical situation/context (p. 48 in Backpacks) | Proficient 15 pts |
Developing 11 pts |
Lacks answer 0 pts |
15 pts | |||
| Identifies argument (p. 52 in Backpacks) | Proficient 15 pts |
Developing 11 pts |
Lacks answer 0 pts |
15 pts | |||
| Identifies author’s intent/purpose | Proficient 8 pts |
Developing 6 pts |
No examination 0 pts |
8 pts | |||
| Identifies audience | Proficient 8 pts |
Developing 6 pts |
No examination 0 pts |
8 pts | |||
| Identifies content of message | Proficient 8 pts |
Developing 6 pts |
No examination 0 pts |
8 pts | |||
| Identifies form/style/tone | Proficient 8 pts |
Developing 6 pts |
No review 0 pts |
8 pts | |||
| Examines the effectiveness of the introduction/conclusion | Proficient 8 pts |
Developing 6 pts |
No examination 0 pts |
8 pts | |||
| Examines how the piece is organized | Proficient 8 pts |
Developing 6 pts |
No examination 0 pts |
8 pts | |||
| Demonstrates an understanding of the author’s purpose | Proficient 8 pts |
Developing 6 pts |
No understanding 0 pts |
8 pts | |||
| Standard Edited English/Writing conventions | Proficient 5 pts |
Developing 4 pts |
Errors detract from meaning/no post 0 pts |
5 pts | |||
| Finished piece easy to read, polished, posted in WordPress blog site | Proficient 4 pts |
Developing 3 pts |
Needs more work
0 pts |
4 pts | |||
| Analyze an author’s effectiveness in achieving intended purpose | Exceeds expectations 0 pts |
Meets expectations 0 pts |
Does not meet expectations 0 pts |
0 pts | |||
| Develop a rhetorical analysis of a visual text | Exceeds expectations 0 pts |
Meets expectations 0 pts |
Does not meet expectations 0 pts |
0 pts | |||
| Describe an author’s point of view and tone | Exceeds expectations 0 pts |
Meets expectations 0 pts |
Does not meet expectations 0 pts |
0 pts | |||
| TOTAL POINTS | 100 pts | ||||||